This page contains all the templates that are included in the kit. In order to get the most out of them, you should read the corresponding background pages and examples.
Template List
- Schedule For Ongoing Marketing, Sales & Engagement Activities (file)
- Portfolio Extension Template (file)
- Network Strategy Template (file)
- Mission And Goals Template (file)
- Marketing Plan Template (file)
- Communication Plan Template (file)
- Website Best Practice Template (file)
- Offering Description Template And Example (2 files)
- Writing Compelling Documents Template (file)
- Requesting A Testimonial (text)
- How To Structure A Sales Call (text)
- Template Sales Emails (text)
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1. Schedule For Ongoing Marketing, Sales & Engagement Activities
click to download the template
Background:
> The Secrets of A Successful Communication Plan For Artists
> Engage With Your Fans And Supporters All Year Round (Video)
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2. Portfolio Extension Template
click to download the template
Background:
> Create A Diverse Portfolio To Increase Your Income
Example: Set Of Offerings – Modern Dance Company
Example: Offering For A Performing Arts Company – ‘Show-Hearsal’
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3. Network Strategy Template
click to download the template
Background:
> How To Spread The Word Across Social Networks (Videos)
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4. Mission And Goals Template
click to download the template
Background:
> How To Write A Mission And Goals Document
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5. Marketing Plan Template
click to download the template
Background:
> How To Write A Simple Marketing Plan
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6. Communication Plan Template
click to download the template
Background:
> The Secrets Of A Successful Communication Plan For Artists
Examples: The 3 Best Communication Channels For Artists
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7. Website Best Practice Template
click to download the template
Background:
> 12 Must-Dos For Your Artist Website
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8. Offering Description Template And Example
click to download the template
click to download the example
Background:
> How To Write An Offering Description That Sells
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9. Writing Compelling Documents Template
click to download the template
Background:
> How To Write Compelling Documents
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10. Requesting A Testimonial
a) Testimonial request for patrons of a standard event
Thanks for your time and support. We hope to see you again soon!
b) Testimonial request for customers who booked you for a gig
Might you be open to writing 1-3 sentences that you could email to me about how <EVENT NAME> felt and about your experience of working with us? We’re updating our site and I’d be grateful if you’d share any thoughts that we could include with our testimonials.
Thanks a lot for your consideration!
Background:
> Persuasion Tactics Artists Need To Know (Video)
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11. How to Structure a Sales Call
The standard steps that you should go through for an initial sales call on the phone:
- Do some background research on the organization and/or person you want to sell to – how can you connect with them, which offerings are most likely to appeal to them?
- At the start of the call, introduce yourself and (briefly) your work including your main unique selling points.
- Inquire about their needs.
- Identify the sales potential – which offerings apply to their situation and how interested are they in them?
- Agree your follow-up actions – email them further information or a proposal, call again on a specific date?
- Summarize the important points of the call.
- Ask whether they can give you the contact details of other people who might be interested in your work.
- Thank the prospect and end the call.
- Follow up as agreed, ideally immediately.
Background:
> How To Write Effective Sales Emails
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12. Template Sales Emails
a) Promoting a portfolio of creative experiences to your fans
We’ve created some new opportunities for you to experience our work, which we think you may enjoy. Check out our upcoming events, as well as some unique tailored experiences that you can book for yourself or give as a gift.
<MENTION ONE OR TWO HIGHLIGHTS>
As a special introductory offer you’ll receive a 10% discount if you book one of our new tailored creative experiences by <DATE in 10-14 DAYS’ TIME>!
Click on an offering below to learn more. We hope that you’ll find one for you and you’ll share these creative experiences with your friends. Remind them to book soon so that they don’t miss out on our special offer.
Thanks for your time and continued support. We look forward to seeing you soon!
<INCLUDE A LIST OF OFFERINGS FROM YOUR PORTFOLIO WITH A SHORT DESCRIPTION AND A LINK TO A DETAILED PAGE FOR EACH ONE, OR — USE A LINK TO YOUR PORTFOLIO OVERVIEW PAGE IN THE TEXT ABOVE>
b) Promoting an on-demand offering
We’re excited to announce a cool new experience that’s now available to you: <OFFERING NAME>.
<INCLUDE AN IMAGE AND A SHORT DESCRIPTION OF THIS OFFERING>
For additional information and to get in touch with us about booking it for yourself or as a gift, please go to <LINK TO DETAILED OFFERING PAGE>.
If any of your friends might enjoy this experience, please feel free to forward this email to them. You can also use the social sharing tools on our offering’s page to let them know.
Thanks for your time and continued support. We hope to see you soon!
Sincerely,
<YOUR SIGNATURE>
P.S. To enjoy more art with us, please visit <LINK TO PORTFOLIO PAGE> for all our offerings!
c) Reminder for an upcoming event
We’re very excited that <EVENT NAME> is coming up soon. Are you free to join us on <DAY OF THE WEEK>, <DATE> at <TIME>?
<INCLUDE AN IMAGE AND A SHORT DESCRIPTION OF THE EVENT>
For additional information and to book your spot, please go to <LINK TO DETAILED EVENT PAGE>. Seats are going fast, so get your tickets now!
Please feel free to forward this email to any friends who may be interested in attending as well. You can also use the social sharing tools on <EVENT PAGE> to invite them.
Thanks for your time and continued support. We hope to see you soon!
Sincerely,
<YOUR SIGNATURE>
P.S. To enjoy more art with us, please visit <LINK TO PORTFOLIO PAGE> for all our offerings!
Background:
> How To Write Effective Sales Emails
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