Key concepts of the Arts Marketing & Engagement Kit Learn how to successfully engage your supporters on an ongoing basis and make more sustainable income with your art. Find out how to apply the following key concepts: Create a diverse set of offerings Engage with your fans and supporters all year round Spread the word about …
The pages of the Arts Marketing & Engagement Kit include explanatory text, videos and ready-made templates that apply a unique approach to arts marketing, based on The Science of Spread™ developed by Orcasci. You are free to download the templates, and use the content of this site internally in your organization. This page contains all …
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Use psychology to persuade people Persuasion tactics are based on psychological and behavioral insight, and they are used by expert sales and marketing people to great effect. Learn some of their core techniques and apply them yourself. In the following video, Mark Turrell, CEO of strategy and marketing firm Orcasci, presents select persuasion tactics that …
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How can you achieve ongoing engagement with your patrons and supporters? Connect with your fans, patrons, board and advisory members, major donors and core sponsors on an ongoing basis, beyond your main events of the year. First, offer them more ways to interact with your organization and enjoy your work all year round. The second …
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Use the power of networks to reach more fans and supporters Extend the reach of your communication at minimal cost by embracing network thinking and designing your content with spreadability in mind. Mark Turrell of Orcasci explains these two groundbreaking concepts and their applicability to the arts world in two short videos. 1. Learn to …
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How do you best communicate your messages? Your marketing and sales goals should drive your communication plan – a plan for who you want to contact, what you want to say, and how you want to contact them. Based on that plan, draw up a schedule of ongoing marketing, sales and engagement activities that put your …
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