How can you make your marketing and communication more effective?
You can achieve more clear and effective communication by thinking through some key questions before you create a document or other asset (e.g. a web page, presentation, brochure or email).
At a minimum, you should explicitly identify up front what you need to get across, whom you are trying to convince, and what you want them to do in response.
The graphic shows the points that you should keep in mind when creating a document or other asset.
Our worksheet template helps you work through the set of questions that you need to ask yourself in order to achieve a compelling result. The approach is applicable to any type of document or asset.