Key concepts of the Arts Marketing & Engagement Kit Learn how to successfully engage your supporters on an ongoing basis and make more sustainable income with your art. Find out how to apply the following key concepts: Create a diverse set of offerings Engage with your fans and supporters all year round Spread the word about …
The pages of the Arts Marketing & Engagement Kit include explanatory text, videos and ready-made templates that apply a unique approach to arts marketing, based on The Science of Spread™ developed by Orcasci. You are free to download the templates, and use the content of this site internally in your organization. This page contains all …
Continue reading ‘All Templates Of The Arts Marketing & Engagement Kit’ »
Use psychology to persuade people Persuasion tactics are based on psychological and behavioral insight, and they are used by expert sales and marketing people to great effect. Learn some of their core techniques and apply them yourself. In the following video, Mark Turrell, CEO of strategy and marketing firm Orcasci, presents select persuasion tactics that …
Continue reading ‘Persuasion Tactics Artists Need To Know’ »
How can you achieve ongoing engagement with your patrons and supporters? Connect with your fans, patrons, board and advisory members, major donors and core sponsors on an ongoing basis, beyond your main events of the year. First, offer them more ways to interact with your organization and enjoy your work all year round. The second …
Continue reading ‘Engage With Your Fans And Supporters All Year Round’ »
Use the power of networks to reach more fans and supporters Extend the reach of your communication at minimal cost by embracing network thinking and designing your content with spreadability in mind. Mark Turrell of Orcasci explains these two groundbreaking concepts and their applicability to the arts world in two short videos. 1. Learn to …
Continue reading ‘How To Spread The Word Across Social Networks’ »
How to make your website work for you and your patrons Your website is a key ingredient of your communication plan. Follow our straightforward list of must-dos to ensure that your website is useful for your patrons and helps you achieve your key goals – connecting with your customers and fans, and achieving sales and donations. …
How do you best communicate your messages? Your marketing and sales goals should drive your communication plan – a plan for who you want to contact, what you want to say, and how you want to contact them. Based on that plan, draw up a schedule of ongoing marketing, sales and engagement activities that put your …
Continue reading ‘The Secrets Of A Successful Communication Plan For Artists’ »
Offer your patrons what they really value This straightforward approach will help you to significantly increase your earned revenue, and make your art-making more sustainable. If you provide a variety of offerings and cater clearly to what your patrons and fans value, they will be more inclined to attend your events for the first time …
Continue reading ‘Create A Diverse Portfolio To Increase Your Income’ »
What’s the best way of describing an arts offering? Successful artists understand the importance of writing a product, service or event description that sells. Follow these straightforward tips and use our ready-made template to gain the interest of prospective patrons and make your offering sound compelling. Give your offering an understandable title You want anyone …
Continue reading ‘How To Write An Offering Description That Sells’ »
Make a marketing plan to reach your arts organization’s goals A simple marketing plan needs to describe your planned portfolio of offerings, and how you want to position and promote it to your target markets. Your plan should also look at how you intend to put in place the capabilities necessary to achieve this. A …