Key concepts of the Arts Marketing & Engagement Kit Learn how to successfully engage your supporters on an ongoing basis and make more sustainable income with your art. Find out how to apply the following key concepts: Create a diverse set of offerings Engage with your fans and supporters all year round Spread the word about …
The pages of the Arts Marketing & Engagement Kit include explanatory text, videos and ready-made templates that apply a unique approach to arts marketing, based on The Science of Spread™ developed by Orcasci. You are free to download the templates, and use the content of this site internally in your organization. This page contains all …
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Use psychology to persuade people Persuasion tactics are based on psychological and behavioral insight, and they are used by expert sales and marketing people to great effect. Learn some of their core techniques and apply them yourself. In the following video, Mark Turrell, CEO of strategy and marketing firm Orcasci, presents select persuasion tactics that …
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Learn the key lessons used by sales professionals Of course you’d rather concentrate on making art than think about having to generate income, and just the word “sales” might make you feel very uncomfortable. However, you have a lot to offer that your patrons value, so don’t neglect sales as a significant source of funding. …
How do you best communicate your messages? Your marketing and sales goals should drive your communication plan – a plan for who you want to contact, what you want to say, and how you want to contact them. Based on that plan, draw up a schedule of ongoing marketing, sales and engagement activities that put your …
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What’s the best way of describing an arts offering? Successful artists understand the importance of writing a product, service or event description that sells. Follow these straightforward tips and use our ready-made template to gain the interest of prospective patrons and make your offering sound compelling. Give your offering an understandable title You want anyone …
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How can you make your marketing and communication more effective? You can achieve more clear and effective communication by thinking through some key questions before you create a document or other asset (e.g. a web page, presentation, brochure or email). At a minimum, you should explicitly identify up front what you need to get across, …