Use psychology to persuade people Persuasion tactics are based on psychological and behavioral insight, and they are used by expert sales and marketing people to great effect. Learn some of their core techniques and apply them yourself. In the following video, Mark Turrell, CEO of strategy and marketing firm Orcasci, presents select persuasion tactics that …
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Use the power of networks to reach more fans and supporters Extend the reach of your communication at minimal cost by embracing network thinking and designing your content with spreadability in mind. Mark Turrell of Orcasci explains these two groundbreaking concepts and their applicability to the arts world in two short videos. 1. Learn to …
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Learn the key lessons used by sales professionals Of course you’d rather concentrate on making art than think about having to generate income, and just the word “sales” might make you feel very uncomfortable. However, you have a lot to offer that your patrons value, so don’t neglect sales as a significant source of funding. …
How can you make your marketing and communication more effective? You can achieve more clear and effective communication by thinking through some key questions before you create a document or other asset (e.g. a web page, presentation, brochure or email). At a minimum, you should explicitly identify up front what you need to get across, …