Use psychology to persuade people Persuasion tactics are based on psychological and behavioral insight, and they are used by expert sales and marketing people to great effect. Learn some of their core techniques and apply them yourself. In the following video, Mark Turrell, CEO of strategy and marketing firm Orcasci, presents select persuasion tactics that …
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How can you achieve ongoing engagement with your patrons and supporters? Connect with your fans, patrons, board and advisory members, major donors and core sponsors on an ongoing basis, beyond your main events of the year. First, offer them more ways to interact with your organization and enjoy your work all year round. The second …
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Use the power of networks to reach more fans and supporters Extend the reach of your communication at minimal cost by embracing network thinking and designing your content with spreadability in mind. Mark Turrell of Orcasci explains these two groundbreaking concepts and their applicability to the arts world in two short videos. 1. Learn to …
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